Cristiano Ronaldo and his arch-rival Lionel Messi lead the list of the world’s most marketable athletes, with the Juventus superstar coming second in the charts, behind the Barcelona man.
Aside from being one of the best players in history, Cristiano Ronaldo is also one of the most recognized faces in the whole world.
The Portuguese ace has the highest fan following on social media more than any other athlete in the world. On Instagram, he has over 230 million followers and nearly 90 million Twitter fans.
Elsewhere, the five-time Ballon d’Or winner has a considerable number of sponsors and famous brands that include Nike, Herbalife, KFC, Tag Heuer, which places him as one of the most marketable athletes worldwide.
However, Ronaldo’s nemesis Lionel Messi, as it appears, tops the Juventus superstar as the most marketable athlete on the globe.
Recently, a list of 50 most marketable athletes in the world, based on factors such as actors such as “social following, content engagement, fanbase growth over time, media value, and the performance of branded versus organic content” was released by SportsPro.
Barcelona superstar Lionel Messi tops the list with Cristiano Ronaldo closing on him in second place in the rankings.
Completing the top six is NBA superstar LeBron James, who came third, Indian cricketer Virat Kohli (4th), Tennis player Bianca Andreescu (5th), and Neymar coming in on the sixth spot.
At 35 years old, Ronaldo keeps thrilling his supporters with a week in week out efforts to show that he’s the best both on and off the pitch! – Feel free to add a comment below!